About us

At Apela, we believe in more than just self-care; we believe in self-reconnection. In a world that's constantly buzzing with distractions and pressures, we understand the importance of reconnecting with your human experience and thriving in the midst of chaos, not merely surviving it.

We’re here to help you build stress resilience so you can flourish in modern life. It’s not about escaping from the world but preparing yourself to thrive within it. Our products are crafted to promote genuine rest and recovery, essential tools for navigating everyday stress without guilt.

Apela was born out of a deep need to slow down and find balance in an otherwise hectic world. Founded by Kimberley, a former hectic millennial who found herself caught in the cycle of burnout, Apela emerged as a solution. After years of battling stress, Kimberley learned that true recovery isn't a luxury—it's a necessity.

With this realization, she developed products and rituals that allowed her to not just cope but truly thrive. The result is Apela, a brand designed to help others like you reconnect with what matters and find calm in the chaos.

We create stress-reducing products that work with your body and mind. They're not just about feeling good in the moment—they're about building a sustainable foundation of resilience.

At Apela, we know that life can feel like a balancing act, so we're committed to offering more than just products—we're here to share tips, tools, and a community that supports your journey toward genuine rest and recovery.

We're not just a brand. We're a rebellion. A Zen Rebellion. Join us as we challenge the notion that stress is something to endure. Instead, let’s build a life that prioritizes calm, balance, and well-being.